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Mitchell

MaxMine appoints Mitchell to CEO

Technology and services solution for open-pit mine sites MaxMine has appointed Shaun Mitchell as its new CEO and Rohit Selvaratnam as CFO.

As reported by Mining.com.au, Mitchell joined MaxMine as COO in October last year to focus on elevating MaxMine’s strategy and develop tactical practices to drive operational innovation and long-term growth.

The new CEO will now lead the company’s growth as it expands its operations and further develops its products to harness the benefits of artificial intelligence (AI) for the mining sector. 

Mitchell has a long track record in growing global technology companies in sectors ranging from digital media and ERP software to construction, transportation and defence. Prior to joining MaxMine, he was CEO at defence technology firm Ocean Software and previously held leadership roles at Metricon and ECi Software Solutions.

As CEO of MaxMine, Mitchell will take on responsibility for the company’s day-to-day performance, product, and operational development. He succeeds interim CEO Tom Cawley, who is returning to his role as Executive Chair.

Cawley says Mitchell’s technical expertise and proven track record in growing businesses is “exactly what we need as MaxMine enters a phase of rapid expansion”. 

“The world needs minerals more than ever before, and together they will be instrumental in bringing MaxMine’s cutting-edge technology to more modern mine operations to increase productivity and efficiency in a safe and sustainable way,” Cawley says.

Newly appointed CFO Selvaratnam brings over 25 years of experience in the financial sector to MaxMine. Most recently, Selvaratnam served as CFO at Celsus, the commercial operator of the Royal Adelaide Hospital, and has held senior positions at Seequent, Westpac, and Telecom New Zealand.

MaxMine reports that it has experienced significant revenue and employment growth, delivering large efficiency gains to multinational mining customers and leading local operators in Australia and Africa, while achieving early reductions in carbon intensity in one of the world’s “hardest to abate” sectors. 

A major priority for the new leadership team will be to improve productivity and accelerate speed-to-market as the business scales. They will also focus on embedding AI into MaxMine’s operations and products.  

Mitchell says MaxMine’s strength lies in its deep understanding of mining operations at every level,  from executives to truck drivers, ensuring its platform supports the decisions each individual needs to make. 

“While our analytics and coaching are already delivering strong results, we have an opportunity to push this even further with AI, unlocking even greater insights. AI thrives on data, and MaxMine holds the most complete dataset in the mining industry, with over 14 million hours of classified, labelled, and synchronised operational data,” the CEO says. 

“This unparalleled depth positions MaxMine at the forefront of AI-driven decision support systems for the mining sector, offering insights that no other provider can match.”

Write to Adam Orlando at Mining.com.au

Images: MaxMine
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Written By Adam Orlando
Mining.com.au Editor-in-Chief Adam Orlando has more than 20 years’ experience in the media having held senior roles at various publications, including as Asia-Pacific Sector Head (Mining) at global newswire Acuris (formerly Mergermarket). Orlando has worked in newsrooms around the world including Hong Kong, Singapore, London, and Sydney.