Paula has over 15 years of combined experience in PR, brand communications, and content marketing. She has experienced both agency and client sides of content ideation and production, mentoring young creatives along the way. She has also worked directly with small businesses in the Philippines, helping shape and refine their brand stories. Off-duty, she is co-founder of a brunch social for young women, building a community grounded in growth, connection, and mentorship. In her leisure time, she enjoys a strong cup of coffee and a good K-drama and spending time with her family.