XPON Technologies Group (ASX:XPN) has entered into a binding agreement to acquire privately held Australian digital marketing business Alpha Digital Design Consultants, with settlement expected to occur May 2025.
The suitor says the acquisition creates a repeatable playbook that will leverage an AI-powered approach to bring together complementary marketing technology and services businesses.
Alpha Digital powered by XPON will retain its brand and will continue to operate independently with specialised expertise and focus.
Back office and corporate functions will be centralised with XPON from its existing corporate infrastructure. Founder, Matt Cooper is continuing as CEO to drive growth. No changes will occur to XPON’s board or senior management.
XPON founder and Managing Director Matt Forman says Alpha Digital is the “perfect first acquisition to power our growth strategy”.
“Together with Alpha Digital’s strong foothold of strategic customers, our new combined offering creates an integrated suite of advanced AI marketing solutions that help businesses acquire, retain and monetise customers with transparent and simplified procurement under a single roof,” Forman says.
Founded in 2011, Alpha Digital is a team of 25 digital marketing specialists in performance marketing, programmatic and video advertising, social and content marketing, SEO and analytics. The company has built relationships with 40-plus enterprise and mid-market brands including Target, K-Mart, QUT, and Stone & Wood.
Founder and CEO of Alpha Digital Matt Cooper notes that XPON and Alpha have collaborated for years, and XPON’s AI and data capabilities “perfectly complement our data-driven marketing, enabling us to deliver even greater value to our clients”.
“In this new era of AI-powered digital marketing, Alpha Digital powered by XPON will have a clear competitive edge,” says Cooper.
XPON Technologies Group is an AI marketing technology business with operations in Australia, New Zealand, and the UK. It helps businesses simplify complex marketing challenges and achieve return on investments from their customers.
Write to Adam Orlando at Mining.com.au
Images: Unsplash
