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Nicole

Sheffield steps down from Wesfarmers’ OneDigital

Nicole Sheffield is stepping down as Managing Director of Perth-based conglomerate Wesfarmers’ (ASX:WES) OneDigital business after four years in the role.

OneDigital CTO Leah Balter has been appointed as Executive General Manager to now lead OneDigital.

Wesfarmers Managing Director Rob Scott says Sheffield played a pivotal role in the company’s group-wide data and digital strategy, including the launch and development of the OnePass membership program and the shared data platform.

Balter was previously the Chief Information Officer and Chief Transformation Officer at Bunnings, where she led the digital and supply chain transformation. 

Scott said she will play an important role accelerating the group’s data and digital capabilities, including AI. 

Balter will start this month and will report directly to Scott.

Write to Adam Orlando at Mining.com.au

Images: Wesfarmers
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Written By Adam Orlando
Mining.com.au Editor-in-Chief Adam Orlando has more than 20 years’ experience in the media having held senior roles at various publications, including as Asia-Pacific Sector Head (Mining) at global newswire Acuris (formerly Mergermarket). Orlando has worked in newsrooms around the world including Hong Kong, Singapore, London, and Sydney.