The Queensland Resources Council (QRC) has launched the ‘Shape Your Future, Innovate Our World’ digital media campaign, targeted at and enticing young people to join the industry.
The campaign, which is based on research into career motivators for young workers, tells the stories of Gen Zs who are enjoying the lifestyle, rewards and opportunities to contribute to a decarbonised future that the resources industry can offer.
CEO Janette Hewson says the campaign aims to get young people into the industry, which would support them and provide unique opportunities for career development, as the sector continues its sustainability and decarbonisation improvements.
“We want the ideas and passion of bright young minds to help us on that journey,” she says.
“From engineers, electricians, and environmental scientists — we want to contribute to attract talented young people in different fields to be a part of our future workforce.”
According to the QRC, there is a skills shortage in the resources sector and bringing young people into the workforce is a critical part of that solution.
Hewson says resources companies are making investments in their graduate and apprenticeship employment programs.
“They will also get the reward of playing a part in new innovations and a pay packet to match that will help them reach their financial goals,” she says.
QRC adds that the campaign profiles young people form Glencore, ConocoPhillips, and Mine Energy Solutions entering their careers in different roles across the industry.
The campaign will run on digital and social media platforms from July to September this year.
Write to Aaliyah Rogan at Mining.com.au
Images: The Queensland Resources Council
